Yang Kai, Head of the Marketing Center at BOE HC Semitek, was invited to attend the industry dialogue event “Review of Hot Technologies in the Display Industry and Market Outlook,” where he engaged in an in-depth exchange of ideas with industry leaders and professional scholars. He stated that BOE HC Semitek’s Mini LED chip capacity has reached a supply capability of 15,000KK groups, and its proprietary color-block BIN sorting and color-mixing method has reached an industry-leading level, greatly improving display effects and product delivery speed and winning high recognition from customers and industry peers. In the future, continuously optimizing product sizes and BIN sorting methods will be key to maintaining the cost-performance capability of volume products.
In addition to consolidating the competitiveness of volume products, BOE HC Semitek launched the Human Centric True Colour (hereinafter “HC True Colour”) series in 2024 and began to focus on developing segmented application scenarios. Its first product, Mini 0407 plus, achieved mass supply in 2024 and, with advantages such as high color gamut, high image quality, high quality, and low power consumption, can be applied to fields such as cinemas and XR scenarios. In 2025, the company further expanded application boundaries and launched the Mini 0510 product, suitable for indoor high-brightness and semi-outdoor scenarios, successfully adding another member to the HC True Colour product family. It has now achieved project adoption and volume ramp-up. The product can not only meet the high-brightness and high-contrast requirements of indoor displays but also support the high-brightness requirements of semi-outdoor displays, providing efficient solutions for multi-scenario display applications.
He emphasized that 2025 is the first year for MPD (Micro Pixel Device) products to be used in volume in large-screen commercial displays and to enter the end-user market. As a new-generation display technology platform, MPD features an ultra-high black-area ratio/ultra-high contrast ratio, optimal white-balance viewing angle, and high die-bonding efficiency/yield, and can be applied to fine-pitch displays of P0.6 and below. Currently, BOE HC Semitek’s MPD 0303 product has achieved mass production and mass delivery, gained broad recognition from downstream end customers, and successfully entered the supply sequences of multiple overseas display brands. In the future, BOE HC Semitek will continue to enrich the HC True Colour series product matrix, deepen penetration into segmented scenarios, and provide global customers with more competitive display core devices.
At the “Hangjia Aurora Award” ceremony, BOE HC Semitek, relying on its deep technical cultivation in the display chip field, product innovation strength, and collaborative value empowerment for the industry chain, successfully won two honors: the Hangjia Shuo “2025 Supply Chain Enterprise Influence Award” and the “2025 Innovative Product Award.” BOE HC Semitek sincerely thanks Hangjia Shuo for its recognition and affirmation of the company’s product quality and technology R&D capabilities, and hopes to take this opportunity to continue deepening strategic cooperation with Hangjia Shuo, join hands with upstream and downstream partners in the industry chain, focus on technological innovation and scenario implementation, jointly explore new possibilities for the LED display industry, and inject stronger momentum into the high-quality development of the industry.
