Direct Display

BOE HC SemiTek’s Direct Display business dates back to 2007. At its inception, advanced overseas production lines were introduced to enable large‑scale production and sales. In 2010, its sales volume ranked No.2 in China within the display‑screen segment, and climbed to No.1 in the following year. Following the commissioning of BOE HC SemiTek’s Zhangjiagang plant in 2013, the Direct Display business further expanded its influence and market leverage in China’s display segment. It currently holds a 30% market share in this domestic segment and maintains long‑term close partnerships with well‑known enterprises at home and abroad.